Modern Gala Fundraising in Boise: A Benefit Auctioneer’s Playbook for Bigger Bids, Faster Checkout, and a Stronger Paddle Raise

Raise more without running your guests ragged

Boise-area nonprofits (and organizations nationwide) are refining the gala formula: less waiting, clearer storytelling, smoother technology, and a giving moment that feels purposeful rather than pressured. If your committee is balancing silent auction logistics, a live auction run-of-show, and a mission-driven paddle raise, small changes in structure can create outsized gains—both in revenue and in how guests remember the night.
Why this matters: Across the sector, organizations are leaning into data-backed auction and bidding practices, including mobile bidding and tighter item strategy, to increase revenue and reduce friction. Industry reporting has highlighted that mobile bidding can materially outperform paper bid sheets, and that smart starting bids/increments help protect item value and momentum. (afpglobal.org)

1) Build the night around your giving moments (not your logistics)

Most gala stress comes from one root cause: the event is planned as a sequence of tasks (registration, dinner, bidding, checkout) rather than a sequence of decisions you want your donors to make (connect with mission, compete on items, give outright, commit to repeat support).
A modern, guest-friendly flow that often performs well:

Arrival: fast check-in + immediate bidding access (mobile or hybrid)
Short welcome: set expectations (timing, bidding closes, how to give)
Mission moment: one clear story that earns the ask
Live auction: curated, quick, high-confidence items
Paddle raise (fund-a-need): structured levels + confident pacing
Checkout: frictionless (stored cards, text/email receipts, minimal lines)

2) Make your paddle raise feel like impact—not like a fundraiser trick

The paddle raise (also called fund-a-need or special appeal) is increasingly treated as the most important revenue moment of the evening. Many fundraising professionals emphasize three essentials: a compelling mission moment, clear giving levels, and confident facilitation that invites participation across the room. (nycafp.org)

Paddle raise planning checklist (committee-friendly)

Define the “why now”: one sentence that explains the urgency and outcome (what changes tomorrow if we hit the goal).
Choose giving levels with intention: start high enough to set the ceiling, then step down in amounts that match your room (and include an accessible level so more hands can go up).
Pair each level with a concrete result: donors aren’t buying a number—they’re funding a result (scholarships, beds, field trips, safety equipment, etc.).
Designate “pace support”: spotters, runners (if needed), and a clear process for recording pledges quickly.
Stage the story: the most effective timing is often right after an impact story when attention and emotion are aligned with the mission. (georgewooden.com)

3) Curate auction items like a retailer (and fewer can be more)

When every donated item makes the catalog, you increase volunteer workload, create bidder fatigue, and slow down fulfillment. A tighter mix—high-interest experiences, clear value items, and mission-aligned packages—often keeps competition high and checkout simple.

“Did you know?” quick facts that influence revenue

Mobile bidding can lift results: sector analysis has cited mobile bidding generating materially higher revenue than paper bid sheets in aggregated datasets. (afpglobal.org)
Starting bid strategy matters: guidance commonly suggests setting a start bid as a percentage of fair market value and using predictable increments to keep bidding moving. (afpglobal.org)
Your “mission moment” can outperform your best item: multiple fundraising resources emphasize that a well-run fund-a-need can become the most powerful giving moment of the night. (nycafp.org)

4) Don’t let receipts and tax language become an afterthought

Clear documentation protects donor trust and reduces post-event confusion. The IRS provides specific guidance on quid pro quo contributions (payments where the donor receives goods or services). For contributions over $75, organizations generally need to provide a disclosure statement with a good-faith estimate of the fair market value (FMV) of benefits provided, and explain that the deductible amount is limited to the amount exceeding FMV. (irs.gov)

Practical committee tip

For fixed-price items (tickets, sponsorships, tables), decide FMV early and print it anywhere the purchase is shown (website checkout, invoice, printed materials). For auction purchases, keep item descriptions and any stated values consistent so your team can produce accurate acknowledgments after the event.

5) Step-by-step: a higher-performing run-of-show (with less volunteer burnout)

Use this as a working outline for your next planning meeting:

Step 1: Decide your “revenue stack”

Separate your goals by category: sponsorships, tickets/tables, silent auction, live auction, paddle raise, and post-event follow-up. Then decide what you want to grow this year (usually 1–2 priorities).

Step 2: Curate the auction inventory

Pick “anchor items” that create buzz, then build supporting packages that are easy to understand and fulfill. Avoid overly complicated restrictions that create bidder hesitation.

Step 3: Align software + staffing

Whether you run full mobile, full paper, or hybrid, your success depends on training: check-in scripts, bidder number assignment, troubleshooting, and a clear “who owns what” plan when bidding closes.

Step 4: Script the mission moment and the ask

Write the paddle raise levels, who introduces the story, and how you’ll keep it concise. Keep the giving moment structured, respectful, and paced so guests can say “yes” quickly and confidently.

Step 5: Rehearse transitions

Guests feel friction most during transitions (closing silent auction, moving to the stage, finding pledge cards, waiting for checkout). A short rehearsal with your emcee, auctioneer, and software lead can prevent the “late-night logjam.”

Quick comparison table: paper vs. mobile vs. hybrid bidding

Format Best for Pros Watch-outs
Paper bid sheets Smaller rooms, low-tech preferences Simple to understand; minimal setup More manual labor; slower checkout; harder to extend bidding
Mobile bidding Most galas seeking speed + scale Often increases participation and revenue; easier reporting and checkout (afpglobal.org) Needs training + reliable Wi‑Fi; clear help station
Hybrid (mobile + in-room moments) Events wanting tech efficiency + live energy Keeps social connection while widening access Requires a coordinated run-of-show and staffing plan

Boise angle: plan for a growing, experience-driven event scene

Boise nonprofits are continuing to invest in themed, experience-forward fundraising events that blend entertainment, storytelling, and community participation. You can see that appetite reflected in public event announcements and gala programming across the Treasure Valley, including large community galas and creative reimagined fundraising soirees. (boisechamber.org)
Practical local takeaway: Boise guests respond well to events that feel personal, mission-connected, and efficient. When the timeline is tight and the giving moment is clear, you’re more likely to earn generosity from both long-time supporters and first-time attendees.

Need a benefit auctioneer who can run the room and the run-of-show?

Kevin Troutt is a second-generation benefit auctioneer based in Boise, Idaho, supporting fundraising auctions nationwide—plus auction consulting and event night software solutions to help your committee feel prepared and your guests feel cared for.

FAQ: Benefit auctions, gala flow, and the paddle raise

What’s the difference between a live auction and a paddle raise?

A live auction sells specific items or experiences to the highest bidder. A paddle raise (fund-a-need) is a structured direct-giving moment where guests pledge at set levels to fund a mission priority. (capitalbenefitauctions.com)

When should we run the paddle raise during the event?

Many event producers place it after strong storytelling and after guests are engaged—often following the live auction or closely tied to a mission moment—so the ask lands with clarity and emotion. (capitalbenefitauctions.com)

Do we need to list fair market value (FMV) for tickets and benefits?

If a donor receives goods or services in exchange for a payment, IRS quid pro quo rules can apply. Organizations generally provide donors a good-faith estimate of FMV and clarify that the deductible portion is limited to amounts paid above FMV (especially for contributions over $75). (irs.gov)

Is mobile bidding worth it for a Boise nonprofit gala?

It can be—especially when your goals include faster checkout, cleaner reporting, and higher participation. Sector analysis has reported meaningful revenue lift with mobile bidding compared to paper bidding in aggregated datasets. (afpglobal.org)

How many live auction items should we feature?

There’s no universal number, but many events perform better with a curated selection that moves quickly. Choose items with broad appeal, simple fulfillment, and strong “in-the-room” energy—then protect the timeline so the paddle raise doesn’t get pushed too late.

Glossary (quick definitions)

Benefit auctioneer: An auctioneer who specializes in fundraising events for nonprofits, focusing on maximizing giving while keeping the program moving smoothly.
Paddle raise / Fund-a-need: A structured giving appeal where guests pledge at specific dollar levels to fund a defined mission need. (capitalbenefitauctions.com)
Fair market value (FMV): A good-faith estimate of what a benefit (meal, package, item, etc.) would sell for on the open market—used for donor disclosure and substantiation in many quid pro quo situations. (irs.gov)
Quid pro quo contribution: A payment made partly as a contribution and partly in exchange for goods or services; nonprofits may have disclosure requirements for certain amounts. (irs.gov)
Hybrid bidding: A mix of mobile bidding for silent auction items and in-room energy for live auction and direct giving.

How to Run a High-Performing Fund-A-Need (Paddle Raise) at Your Boise Fundraising Gala

A mission moment that can outperform the live auction—when it’s planned with intention

The Fund‑A‑Need (often called a paddle raise or special appeal) is one of the most emotional—and financially meaningful—moments of a benefit auction night. Instead of bidding on an item, guests raise their paddle to fund a clear, specific need. When it’s run with a strong story, clean mechanics, and a confident pace, it becomes the part of the program that donors remember long after the dessert plates are cleared.

This guide is written for Boise-area fundraising chairs, executive directors, and event coordinators who want a practical, repeatable playbook—whether you’re hosting a school auction, a charity gala, or a community fundraiser. You’ll also see how a professional benefit auctioneer and the right event-night workflow can remove friction and help generosity show up at its best.

What a Fund‑A‑Need Is (and Why It Works)

A Fund‑A‑Need is a live giving segment where the emcee/auctioneer announces donation levels (for example, $5,000, $2,500, $1,000, $500, $250), and guests commit by raising a paddle. Many nonprofits use it to fund a tangible goal—scholarships, program expansion, emergency assistance, equipment purchases, or underwriting services.

Why it works: a paddle raise creates a shared, values-based moment. Guests can participate at a level that fits their budget, and the room experiences collective momentum in real time. Many platforms and nonprofits also recognize it as a powerful “mission appeal” moment when storytelling and simplicity align. (It’s commonly referred to as paddle raise, fund‑a‑need, fund‑a‑cause, or call‑to‑heart.)

The “New Gala” Reality: Donors Want Authenticity and Flow

Across the nonprofit event world, galas are evolving. Guests still enjoy a great night out—but they’re more responsive to programming that feels authentic, human, and efficient (less waiting, fewer awkward transitions, clearer purpose). Recent commentary in the philanthropy space points to a “vibe” shift: mission connection and authenticity matter as much as formal tradition. (philanthropy.com)

That’s good news for Fund‑A‑Need. It’s already built around meaning. Your job is to protect that moment by eliminating friction: unclear instructions, slow data entry, delayed checkouts, or a story that feels generic.

Quick “Did You Know?” Facts (Worth Sharing With Your Committee)

Prepared story + script matters
Some auction platforms report materially better performance when the appeal includes a prepared script/story rather than improvisation. (charityauctions.com)
Paddle raise = ticketed-event staple
Many fundraising tools and best-practice guides describe paddle raises as a live giving method often used alongside an auction at a ticketed event. (help.givebutter.com)
Quid pro quo disclosure can apply
If a donor’s payment is more than $75 and they receive goods/services in return, the IRS generally requires a written disclosure of the fair market value and deductible portion. (irs.gov)

Step-by-Step: A Fund‑A‑Need Playbook That Fits Most Galas

Goal: Run a mission appeal that feels personal, moves quickly, and is easy to record—so every raised paddle becomes a clean pledge and a great donor experience.

1) Pick one need, one headline, one outcome

Fund‑A‑Need performs best when guests understand exactly what their gift does. Avoid a list of five priorities. Choose a single theme and show “before → after.” Examples:

• “$1,000 funds a full semester of tutoring for one student.”
• “$500 keeps a family housed during a crisis week.”
• “$250 equips one volunteer with safety gear.”

2) Build the ask ladder from the room you actually have

Set levels that match your audience and table hosts. A common structure includes a leadership level (where 1–5 gifts can “anchor” the moment) and several broad participation levels.

Practical tip: plan who you’ll invite to lead at the top level in advance (quietly). A “seed” commitment makes it easier for others to follow—without pressure or awkwardness.

3) Write the script, then rehearse the timing

Preparation is a recurring theme among professional auctioneers and fundraising consultants: the appeal should be planned long before event night, not invented at the microphone. (raisingpaddles.com)

Keep the script simple:

Recommended structure: (1) mission story (60–90 seconds), (2) clear need, (3) invitation to lead, (4) call levels with gratitude, (5) celebrate participation at every amount.

4) Decide how pledges will be captured (before you decide the “show”)

The most inspiring appeal can underperform if the mechanics are messy. Choose one primary method and train your team:

Spotters record paddle numbers and amounts (fastest for in-room energy).
Mobile giving / text-to-give / “fund-a-need” page for guests who prefer self-serve (great for participation levels).
Hybrid approach with strict rules: one system of record to prevent duplicates.

Many event software tools support special appeal / fund-a-need configuration and reporting; the key is aligning your workflow so recording is accurate and immediate. (readysetauction.com)

5) Protect the pace: fewer interruptions, clearer cues

Guests will follow a confident rhythm. Use short, consistent prompts (for example: “If you’re in at $1,000, hold your paddle high—spotters are coming.”). Avoid extended waits while totals are calculated; you can celebrate a running tally later.

6) Handle tax language and acknowledgments correctly

If guests receive goods or services (like dinner) in exchange for a payment above $75, IRS quid pro quo disclosure rules may apply, including disclosing a good-faith estimate of fair market value and explaining the deductible portion. (irs.gov)

For a Fund‑A‑Need pledge that is purely charitable (no benefit received), your acknowledgment approach is typically more straightforward—but align receipts, sponsorship packages, and ticket language with your accountant or counsel so your messaging is consistent.

Optional Planning Table: Who Does What (So Event Night Feels Easy)

Role Primary job during Fund‑A‑Need Pro tip
Auctioneer / Emcee Lead story, set pace, call levels, celebrate gifts Rehearse the top level “lead gift” ask so it lands naturally
Spotter captain Assign sections, confirm signals, manage handoff to data entry Use identical tally sheets or a single device workflow—no improvising
Data entry / software lead Record pledges as they happen; prevent duplicate entries Have a “one system of record” rule for the appeal
Mission speaker (optional) Share a 60–90 second story tied to the need Practice concise, specific details; avoid long timelines

Boise Angle: What Works Well for Treasure Valley Fundraisers

Boise events often bring together a mix of long-time supporters, community-minded business leaders, school families, and first-time guests. That blend is ideal for Fund‑A‑Need if you plan the ladder with intentional “entry points.”

Three Boise-friendly tactics:

1) Make the impact local. Tie the need to a neighborhood, school, or program outcome in Ada/Canyon counties so guests can picture the result.
2) Use a participation level that feels doable. A strong $250 / $150 / $100 tier can lift totals significantly when the room feels invited, not pressured.
3) Keep the program moving. Short, well-run segments respect guests’ time and help the appeal feel energizing rather than heavy.

If you’re hosting a destination-style gala where guests travel into Boise, clear pre-event communication (parking, schedule, bidding instructions, and pledge methods) helps everyone arrive ready to participate.

Where a Benefit Auctioneer Specialist Adds Value (Without Making It “Salesy”)

A professional benefit auctioneer’s job isn’t just calling numbers—it’s protecting the emotional arc of the night, reading the room, and keeping giving simple. The best outcomes usually come from aligning three pieces:

Story (clear need + human impact)
System (fast pledge capture + clean data)
Stagecraft (pace, tone, and donor comfort)

If you want support from a Boise-based benefit auctioneer who travels nationwide, explore Kevin Troutt’s fundraising auction services or learn more about his approach.

Want a Fund‑A‑Need plan you can hand to your committee?

If you’re planning a Boise gala or a nationwide benefit auction and want help shaping the appeal ladder, script flow, and event-night mechanics, reach out for a straightforward conversation.
Request a Consultation

Prefer details first? Share your date, venue, audience size, and whether you’re doing live + silent + Fund‑A‑Need.

FAQ: Fund‑A‑Need / Paddle Raise Questions

Is a paddle raise the same thing as Fund‑A‑Need?
Yes. Many nonprofits use the terms interchangeably. You may also hear “special appeal,” “fund‑a‑cause,” or “mission appeal.” (32auctions.com)
Should the Fund‑A‑Need happen before or after the live auction?
Most programs place it when energy and attention are highest—often after the mission story and before late-night fatigue. The best placement depends on your schedule, dinner service, and whether you need the live auction to warm up the room.
What donation levels should we call?
Start with a level that fits your leadership donors, then step down in a logical ladder that invites broad participation. If your crowd is mostly school families, you may prioritize more mid-tier and entry tiers. If it’s a major-donor room, you can open higher.
Do we need software to run a paddle raise?
Not always—paper can work in a small room. But software can reduce errors, speed up pledge capture, and improve checkout/receipts when you also run silent or live auctions. Many platforms include tools for special appeals/fund‑a‑need setup. (readysetauction.com)
What’s the IRS “quid pro quo” issue for gala tickets?
If someone pays more than $75 and receives goods/services (like dinner, entertainment, or other benefits), the IRS generally requires a written disclosure explaining the fair market value of what they received and how much is deductible. Your nonprofit should set clear ticketing/receipt language and keep it consistent across sponsorships and acknowledgments. (irs.gov)

Glossary (Helpful Terms for Auction Night)

Fund‑A‑Need / Paddle Raise
A live giving segment where guests pledge at called levels to fund a specific mission need (not an auction item).
Ask Ladder
The sequence of donation levels called during the appeal (for example, $5,000 down to $100), designed to match the audience and maximize participation.
Spotter
A volunteer or staff member assigned to a room section to record paddle numbers and amounts during live giving.
Quid Pro Quo Contribution
A payment where the donor receives goods/services in return (like a gala dinner). The deductible amount is generally limited to the portion above the fair market value of what was received, and certain disclosures may be required. (irs.gov)
Explore more about Kevin Troutt’s work as a benefit auctioneer specialist, or connect directly to discuss your upcoming event.

How to Maximize Giving at Your Nonprofit Gala Auction (Without Making the Night Feel Like a Sales Pitch)

A practical, mission-first playbook for Boise-area fundraising chairs and event coordinators

Gala fundraising can be a powerful catalyst for generosity—when the program is designed around clarity, momentum, and emotion in the right order. If you’re planning a benefit dinner, school auction, or community fundraiser in Boise, Idaho (or hosting supporters who travel in for your signature event), this guide breaks down the parts of the night that most influence results: your run of show, your “Fund-a-Need” (paddle raise), your auction item mix, and the behind-the-scenes systems that keep giving frictionless.

Start with the “Revenue Map,” not the auction catalog

One of the most common planning traps is treating the auction as the event’s “main engine” and everything else as filler. High-performing galas usually do the opposite: they define the revenue map first (where dollars will come from), then design the program to support it.

A simple revenue map for many benefit events:
Sponsorships + tickets → silent auction → live auction (select items) → Fund-a-Need/paddle raise → last-call giving + follow-up

The key: every segment should have one job—build energy, deepen belief, or make giving easy. When a segment tries to do all three, it often does none.

The three moments that decide your auction night outcome

1) Check-in and early bidding (reduce friction)

If guests wait in a long line, can’t find items, or don’t know how to bid, you lose momentum before the program even begins. Smooth check-in, clear signage, and an easy mobile bidding flow (with fast checkout) protect donor enthusiasm and increase participation.

2) Your mission moment (belief)

A strong mission moment is short, specific, and personal. It answers: “What changes because of this organization?” Then it bridges to: “What can we do tonight?” This is where storytelling matters more than production value.

3) The Fund-a-Need / paddle raise (direct giving)

A “Fund-a-Need” (also called a paddle raise, special appeal, or fund-a-cause) is a live giving moment where guests donate at announced levels—without receiving an item. Done well, it’s often the most mission-aligned revenue of the night, because the ask is for impact rather than “stuff.” Many nonprofit event guides describe it as a core gala revenue driver when it’s timed and framed correctly.

A smarter way to build your silent + live auction lineup

The goal isn’t “more items.” It’s better items—paired with clean descriptions, strong display, and realistic values. A smaller catalog that bids up is often healthier than a massive catalog that stalls.

Item mix guidelines (simple, effective)

Silent auction: date nights, family experiences, local favorites, quality packages with clear redemption details.
Live auction: a short set of headline items that create room energy (not 25 items “because we always do”).
Fund-a-Need: impact levels tied to real outcomes (not vague operating costs).

When your live segment is tight and your appeal is emotionally timed, guests stay engaged—and they give while they still feel connected to the mission.

Did you know? Quick facts that can change how you plan

Fund-a-Need has multiple names: paddle raise, special appeal, fund-a-cause—your guests may recognize any of these.
Timing matters: many event planners place the appeal after a strong mission moment, when guests are emotionally aligned.
Software can be a revenue protector: mobile bidding, quick checkout, and clean reporting reduce missed bids and payment delays—especially at higher attendance events.

Step-by-step: Build a paddle raise that feels natural (and raises more)

Step 1: Pick one purpose for the appeal

Your paddle raise should feel like a clear invitation: “Tonight we’re funding this.” Avoid stacking multiple campaigns in one appeal. Clarity increases confidence, and confidence increases gifts.

Step 2: Create giving levels tied to outcomes

Instead of “$1,000 supports our mission,” make the impact tangible. Guests give more readily when the outcome is specific, credible, and easy to repeat.

Example format: “$2,500 provides X for Y people,” “$1,000 covers Z for one family,” “$500 underwrites A for one student.”

Step 3: Decide how you’ll capture gifts in the room

The room can pledge by raising paddles, using mobile bidding/software, turning in a card, or a hybrid approach. What matters is that guests know exactly what to do in the moment, and your team can record it accurately without interrupting the energy.

Step 4: Keep it moving—and celebrate every gift

A strong benefit auctioneer reads the room, keeps the cadence clean, and makes giving feel like a shared win (not a test). Celebration is part of the strategy: it encourages participation at every level.

Quick comparison table: What each revenue segment does best

Segment Best for Common pitfall How to protect results
Silent auction Broad participation + early energy Too many low-interest items Curate hard; describe clearly; optimize checkout
Live auction Big moments + competitive bidding Segment runs too long Limit to “headliner” items; keep pace
Paddle raise / Fund-a-Need Direct mission giving at scale Impact levels feel vague Tie each level to outcomes; time it after mission story
Event night software Speed, accuracy, guest experience Complex tools without staff training Train volunteers; test flows; keep instructions visible

Local angle: What works well for Boise fundraisers

Boise audiences show up for community—and they respond to authenticity. Whether your supporters are long-time locals, newcomers, or business leaders who attend multiple charity events each year, a few Boise-friendly strategies tend to land well:

Keep the program tight: more connection, less waiting. Guests remember the mission moment and the energy—not the length.
Highlight local impact: even national organizations can share what the work looks like in Idaho (people served, partnerships, outcomes).
Offer accessible giving levels: a range that invites first-time donors while still challenging lead supporters.

If you’re planning your event calendar and want to avoid competing weekends, Boise has a full slate of community events and seasonal travel patterns. Aligning date, venue logistics, and donor schedules early can protect attendance and bidding energy.

Ready to plan a gala auction that feels great—and performs?

Kevin Troutt is a second-generation benefit auctioneer based in Boise who helps nonprofits nationwide design event flow, strengthen the Fund-a-Need, and improve event night execution with practical consulting and software support.

Request a Free Consultation

Prefer to browse first? Explore Fundraising Auctions or learn more About Kevin.

FAQ: Gala fundraising auctioneer + event night planning

What does a gala fundraising auctioneer do beyond “calling bids”?

A benefit auctioneer manages pace, reads the room, keeps transitions clean, supports your committee on item order and appeal levels, and protects the emotional arc of the night so your mission moment leads naturally into giving.

How many live auction items should we have?

Many events perform better with fewer, stronger live items (a “headline set”) rather than a long list. The right number depends on your crowd size, item quality, and how central the Fund-a-Need is to your revenue goals.

Will a paddle raise reduce bidding in the live auction?

Not necessarily. When timed and framed correctly, a paddle raise can increase total generosity by shifting dollars toward mission impact. The strategy is sequencing: align the appeal with a strong mission moment, then keep the rest of the program moving.

Do we need event night software for a smaller fundraiser?

If you’re managing bidding sheets comfortably and checkout is quick, you may not. But if you’ve had bottlenecks, missed bids, payment confusion, or heavy admin work after the event, software often pays for itself in saved time and cleaner donor experience.

When should we bring in an auctioneer specialist?

Ideally, once your venue and date are set—early enough to shape your run of show, appeal strategy, procurement plan, and volunteer roles. That early structure is where many revenue gains come from.

Glossary (quick definitions)

Benefit auctioneer: A professional auctioneer who specializes in nonprofit fundraising events and live donor engagement.
Fund-a-Need (paddle raise): A live, direct appeal for donations at stated giving levels (often tied to specific impact).
Run of show: The timed outline of your event program and transitions.
Mobile bidding: Silent-auction bidding through a phone browser/app with real-time bid updates and notifications.
Procurement: The process of securing donated auction items, packages, and sponsorships.